Production: My Favorite Film

Content 

Plot Summary

Plot Synopsis

Marvel Studios presents Avengers: Age of Ultron, the epic follow-up to the biggest Super Hero movie of all time. When Tony Stark tries to jumpstart a dormant peacekeeping program, things go awry and Earth’s Mightiest Heroes, including Iron Man, Captain America, Thor, Hulk, Black Widow and Hawkeye, along with support from Nick Fury and Maria Hill are put to the ultimate test as the fate of the planet hangs in the balance. As the villainous Ultron emerges, it is up to the Avengers to stop him from enacting his terrible plans, and soon uneasy alliances and unexpected action pave the way for an epic and unique global adventure.

This information may have impacted the success of the film because the people who have read this information may still have watched the film. However with some people it may not be as interested because the story line is similar to Avengers Assemble.

Resources


Sound Mix: 

Dolby Atmos, Dolby Digital, Dolby Surround 7.1, IMAX 6-Track, 12-Track Digital Sound (IMAX 12 track)

A production sound mixer, location sound recordist, location sound engineer or simply sound mixer is the member of a film crew or television crew responsible for recording allsound recording on set during the filmmaking or television production using professional audio equipment, for later inclusion in the finished product, or for reference to be used by the sound designer, sound effects editors, or foley artists. This reqesuir choice and deployment of microphones, choice of recording media, and mixing of audio signals in real time.


Colour: 

Colour

This just means if the film is in colour or not. Most people 

Camera: 

Arri Alexa XT Plus, Panavision Primo Lenses 
Blackmagic Pocket Cinema Camera, Zeiss Super Speed, Panasonic Lumix G and Lumix GX Vario Lenses 
Canon EOS C500, Canon Cinema EF Lenses 
GoPro HD Hero 3 
Phantom Flex4K, Panavision Primo Lenses 
Red Epic Dragon, Panavision Primo Lenses 
Red Epic, Panavision Primo Lenses

This is what cameras they used in the creation of Age of Ultron


Laboratory: 

FotoKem Laboratory, Burbank (CA), USA (film prints) Technicolor, Hollywood (CA), USA (digital intermediate)

A film laboratory is a commercial service enterprise and technical facility for the film industry where specialists develop, print, and conform film material for classical film production and distribution which is based on film material, such as negative and positive, black and white and colour, on different film formats: 65-70mm, 35mm, 16mm, 9.5mm, 8mm. The film laboratory managers can charge by the footage or by time used while in lab.


Negative format: 

Codex, Redcode RAW, Video (HD)

A film format is a technical definition of a set of standard characteristics regarding image capture on photographic film, for either stills or film making. It can also apply to projected film, either slides or movies. The primary characteristic of a film format is its size and shape.


In the case of motion picture film, the format may also include audio parameters (though often not). Other characteristics usually include the film gauge, pull down method, lens anamorphosis (or lack thereof), and film gate or projector aperture dimensions, all of which need to be defined for photography as well as projection, as they may differ.

Cinematographic Process :

ARRIRAW (3.4K) (source format) 
Canon Cinema RAW (4K) (source format) 
CinemaDNG RAW (1080p/24) (source format) 
Digital Intermediate (2K) (master format) 
Phantom RAW (4K) (source format) (high-speed shots) 
Redcode RAW (5K) (6K) (source format)

Printed film format: 35 mm (anamorphic) (Kodak Vision 2383) 
D-Cinema (also 3-D version)


Cinematography  is the science or art of motion-picture photography by recording light or other electromagnetic radiation, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as film stock.

Typically, a lens is used to repeatedly focus the light reflected or emitted from objects into real images on the light-sensitive surface inside a camera during a questioned exposure, creating multiple images. With an electronic image sensor, this produces an electrical charge at each pixel, which is electronically processed and stored in a video file for subsequent display or processing. The result with photographic emulsion is a series of invisible latent images on the film stock, which are later chemically "developed" into a visible image. The images on the film stock are played back at a rapid speed and projected onto a screen, creating the illusion of a movie.

Cinematography finds uses in many fields of science and business as well as for entertainment purposes and mass communication.


Personnel 

Director

Joss Whedon

Whedon Was Born 23 June 1964 in New York City. He his the middle of 5 brothers. His Father and Grand Father were successful television writers and his Mother was a History Teacher. He was educated at Riverdale Country School, Attended Winchester College for two years and then graduated from Wesleyan University with a Film degree. Since then he has made some high profile productions like Alien Resurrection or Toy Story. 



Three Films Joss Whedon made were:

Alien Resurrection

Role: Writing 
Release date: 26 November 1997
World Wide Box Office figures: $161,382,889

Toy Story

Role: Screen Play Writer
Release date: 22 November 1995
World Wide Box Office figures:$354,300,000

Cabin in the woods

Role: Writer
Release date: 13 April 2012
World Wide Box Office figures: $70,768,144

Writer

Joss Whedon

Stan Lee

Stan Lee was born on December 28, 1922 in New York City, New York, USA as Stanley Martin Lieber. He is a writer and producer, known for Iron Man (2008), Spider-Man(2002) and Iron Man 3 (2013). He has been married to Joan Lee since December 5, 1947. They have two children.

Deadpool

Role: executive producer

Release date: 12 February 2016

World Wide Box Office figures:$754,500,000 

Jack Kirby 

Jack Kirby was born on August 28, 1917 in New York City, New York, USA as Jacob Kurtzberg. He is known for his work on Iron Man (2008), Iron Man 3 (2013) and Captain America: The Winter Soldier (2014). He was married to Rosalind Goldstein. He died on February 6, 1994 in Thousand Oaks, California, USA.

Role: Comic book

Release date: 17 July 2015

World Wide Box Office figures:$519,445,163

Cinematographer/director of photography

Ben Davis

Kick ass

Role: director of photography
Release date:16 april 2010
World Wide Box Office figures:$96,188,903

Music Composer/Music director

Danny Elfman 

Brian Tyler

Brian Tyler is known for his work on Iron Man 3 (2013), Thor: The Dark World (2013) and Fast Five (2011).

Editor

Jeffrey Ford

Jeffrey Ford is known for his work on The Avengers (2012), Iron Man 3 (2013) and Captain America: The Winter Soldier (2014). 







Lisa Lassek

Lisa Lassek is known for her work on The Avengers (2012), Avengers: Age of Ultron (2015) and Serenity (2005). 







Production designer 

Charles Wood

Charles Wood is known for his work on Guardians of the Galaxy (2014), Avengers: Age of Ultron (2015) and Thor: The Dark World (2013). 





Talent


Robert Downey Jr.

Early life and family. Downey was born in Manhattan, New York, the younger of two children. His father,Robert Downey Sr., is an actor and filmmaker, while his mother, Elsie Ann (née Ford), was also an actress, who appeared in Downey Sr.'s films.

Chris Hemsworth 

Born on August 11, 1983, Australian heartthrob Chris Hemsworth has made quite a name for himself by swinging his hammer as Marvel comic book character Thor in the blockbuster film of the same name, as well as for his performance in The Avengers. In 2013, Hemsworth reprised the role of Thor in the sequel Thor: The Dark World. The Melbourne native and married dad has also appeared in the movies Snow White and the Huntsman, Red Dawn and Star Trek Into Darkness. In 2015, Hemsworth returned to his most popular character, Thor, in Avengers: Age of Ultron.

Mark Ruffalo 

Mini Bio (1) Mark Ruffalo was born in Kenosha, Wisconsin, to Marie Rose (Hebert), a stylist and hairdresser, and Frank Lawrence Ruffalo, a construction painter. His father's ancestry is Italian, and his mother is of half French-Canadian and half Italian descent.







Finance 

Production Companies

Marvel Studios

Marvel Studios is a Subsidiary production company that makes Superhero fiction films based on the original comics. Is was founded in 1993 (23 years ago) with the founders of Avi Arad, ToyBiz, Marvel Entertainment Group. Its parent company is The Walt Disney Studios.

Prime Focus

Prime Focus World is the creative services division of Prime Focus Limited, the world’s largest integrated media services company, delivering end-to-end creative services (VFX, stereo conversion, animation), technology products and services (Media ERP Suite and Cloud-enabled media services), production services (equipment rental) and post-production services (Digital Intermediate, picture post) to Studios and the Advertising and Broadcast industries.

Distributors 


Walt Disney Studios Motion Pictures (US and UK)

Walt Disney Studios Motion Pictures is an American motion picture distribution division owned by The Walt Disney Company. Established in 1953 as Buena Vista Distribution Company, the unit handles distribution, marketing and promotion for films produced by the Walt Disney Studios; including Walt Disney Pictures, Walt Disney Animation Studios, Pixar Animation Studios, DisneyToon Studios, Lucasfilm, Marvel Studios, UTV Motion Pictures, Disneynature and Touchstone Pictures.

Locations 

Chittagong, Bangladesh (Shipyard scene)

Bangladesh

Johannesburg, South Africa (street scenes)

South Africa

Seoul, South Korea

Italy

University of East Anglia, Norwich, Norfolk, England, UK (on location)

Royal Holloway College, Egham, Surrey, England, UK (Age of Ultron)

Fortress, Aosta Valley, Italy


Hawley Woods, Farnborough, Hampshire, England, UK (Winter battle scene)

South Korea

Hendon Police College, London, England, UK

Dover Castle Tunnels, Dover, Kent, England, UK (entrance to the secret Hydra Research Base)

Floating Island, Seoul, South Korea

Bourne Woods, Farnham, Surrey, England, UK (Motorbike Sequence)

Digital Media City, Seoul, South Korea












Ttukseom Hangang Park, Seoul, South Korea

Cheongdam Bridge, Seoul, South Korea

Shepperton Studios, Shepperton, Surrey, England, UK (studio) (studios)

Aosta, Valle d'Aosta, Italy (Novi Grad, capital city of Sokovia)

London, England, UK

Mapo Bridge, Seoul, South Korea

Stratfield Saye House, Hampshire, England, UK

The Printworks, Associated Newspapers Print Works, Canada Water, London, England, UK
(Ulysses Klaue's Salvage Yard)

This locations may have impacted the success of the film because of some of them are well known such as Digital Media City in South Korea and Stratfield Saye House in England. There might have been lots people who wanted to watch Avengers: Age of Ultron because the locations are quite pretty and impressive to look at. The locations for the film are in lots of different countries so therefore it may appeal to more people because they may recognise a place that they have been to.

Costs (A)

Production Cost- $250,000,000
Marketing Cost - $200,000,000+

• Disney spent a total of $26.9 million on television advertisements for the film.
• Marvel teamed up with Gillette to promote the film's released and made a commercial featuring Avengers-inspired technology such as The Hulk Razor.
• Other companies that teamed up with Marvel are Dr. Pepper, Visa and Hershey.

By teaming up with many companies the Marvel's companies are able to promote their film release, this will also raise a lot of awareness to people and that they not be able to get away because everyone in the world knows about it. 

Placement (A)

Some of the countries that this film distributed to are United Kindom, United State, Turkey and many more. This film may have been distributed to lots of nations so that they can earn as much money as possible. It may that this film may be well known worldwide so therefore the company may have distributed it to this many countries. 

Advertising Placement and Effectiveness: My Favorite FIlm

Competition & Competitor Analysis: My Favorite Film

Avengers: Age of Ultron made $1,405,035,767 globally and it was released in the week of May 1st 2015.

Far from the Madding Crowd

Far from the Madding Crowd was less successful than Avengers: Age of Ultron because this film made $12,229,314 in the USA which was a lot less than Avengers: Age of Ultron made.

This film has not got many very well known Hollywood actors other than Carey Mulligan. People who know Carey Mulligan may want to watch this film because of her. However some people may choose not to watch Far from the Madding Crowd because the director Thomas Vinterberg is not that well known, unlike Joss Whedon who directed Avengers: Age of Ultron.

Another reason why this film may not have been as successful is because of the amount of countries the film was distributed to. Far from the Madding Crowd was only shown in a few countries whereas Avengers: Age of Ultron was distributed to more countries around the world which is why it made more money than far from the Madding Crowd.

Far from the Madding Crowd is a film which is based on an 1874 novel which Thomas Hardy wrote. One reason why this film was not as successful as Avengers: Age of Ultron is because this film is a drama which may not appeal to a younger audience, whereas Avengers: Age of Ultron is an action film which may appeals to a wider audience.

Another reason why this film may not have been as successful as Avengers: Age of Ultron is because Avengers: Age of Ultron is part of a series which might have interested more people than Far from the Madding Crowd.

Welcome to Me

Welcome to Me was less successful than Avengers: Age of Ultron because this film made $608,852 in the USA which was a lot less than what Avengers: Age of Ultron made.

This film has not got many very well known Hollywood actors other than Kristin Wiig. People who may know her may want to watch this film which means that this film will not bring in as many people as Avengers: Age of Ultron. The cast for Avengers: Age of Ultron is better known such as Dwayne Johnson, Vin Diesel, Paul Walker and many more, which therefore means that people may want to watch this film more.

Another reason why Welcome to Me may not have been as successful as Avengers: Age of Ultron is because Avengers: Age of Ultron is part of a series which might have interested more people than Welcome to Me. It also may be because the director who directed this film, Shira Piven is not as well known as the director for Avengers: Age of Ultron.

The reason why this film may not have been as successful as Avengers: Age of Ultron is because this film is a comedy drama which may not have brought in as many people as Avengers: Age of Ultron which is an action film. One reason could be that people in general may like action films more than comedy dramas and Avengers: Age of Ultron is a fast paced film so people may have gone to watch this film more because of this.

Welcome to Me and Avengers: Age of Ultron were released on the same week but Avengers: Age of Ultron got the largest amount of money for that week which shows that Avengers: Age of Ultron was more successful than Welcome to Me.

Gerontophilia

Gerontophilia was much less successful than Avengers: Age of Ultron because this film made $3,975 in the USA which was nowhere near to what Avengers: Age of Ultron made.

There are no well known Hollywood actors that were cast in Gerontophilia, which may not have interested as many people. This may have affected their film in terms of the Box Office money they earned. The reason why this may have been the case is because Avengers: Age of Ultron has more well known actors than this film.

Another reason why this film may not have been as successful as Avengers: Age of Ultron is because this film was shown only in a few countries. Gerontophilia may have engaged with more people if it had been shown in more countries just like Avengers: Age of Ultron was.

The idea for this film is quite unusual because it is about a guy who is obsessed with elderly people. The idea for this film may appeal to some people however with Avengers: Age of Ultron would appeal to a wider audience because it is about superheroes which is less likely to offend people or make them feel uncomfortable.

Avengers: Age of Ultron earned the most money from the week it was released. Gerontophilia may not have been as successful as Avengers: Age of Ultron because people may have wanted to watch Avengers: Age of Ultron more because it is part of a series.

Product Market Research: My Favorite Film

Avengers: Age of Ultron made $1,405,035,767 globally with a budget of $250,000,000.

Taken 3

This film was less successful than Avengers: Age of Ultron because it made $325,659,280 globally which was less than what Avengers Age of Ultron made.

The budget for this film was $48,000,000 which was a lot less than the budget for Avengers: Age of Ultron. This may have affected the film quality as less money was spent on Taken 3 than Avengers: Age of Ultron. 

Taken 3 has not got many well known Hollywood actors other than Liam Neeson, which means that this film will not bring in as many people as film with a well known cast might. Avengers: Age of Ultron has got a lot more well known Hollywood actors such as: Robert Downey Jr., Scarlett Johansson and Samuel L. Jackson which mean their fans may have watched the film just because they are in it.

The plot for this film was quite complicated which won't appeal to as many people. Children may not understand this film whereas the plot for Avengers: Age of Ultron is much simpler and would appeal to everyone.


This film was the most successful in the week it was released, which means that there were not many films in competition with it.

Furious 7

This film was more successful than Avengers: Age of Ultron because it made $1,515,047,671 globally which was more than what Avengers: Age of Ultron made.

The budget for the film was $190,000,000 which was less than the budget for Avengers: Age of Ultron. Furious 7 was more successful than Avengers: Age of Ultron despite having a smaller budget. With this film they have spent less money on hiring well known cast members so that the quality of the film would not be affected. Whereas, Avengers: Age of Ultron had to spend more money because the cast contained more well known actors.

Furious 7 has got a few well known Hollywood actors which are: Vin Diesel, Dwayne Johnson, Paul Walker and Jason Statham. Even though the cast for this film may not be a big as the cast for Avengers: Age of Ultron, the director for Furious 7, James Wan, is more well known than the director for the Avengers: Age of Ultron, Joss Whedon, which may have brought in a larger audience to Furious 7.

The storyline for this film was linked with the other films in the Fast and Furious series which may have appealed to the audience because it is part of an ongoing series.

The film was more successful than any other film that came out that week and it was one of the most successful films in 2015. This may have been because Paul Walker died before the film was released and a lot of people went to watch it as a tribute to him.

Terminator Genisys

    

This film was less successful than Avengers: Age of Ultron because it made $440,603,537 globally which was less than what Avengers: Age of Ultron made.

The budget for this film was $155,000,000 which was less than the budget for Avengers: Age of Ultron. This film had a smaller budget because they did not use as CGI or as well known actors as Avengers: Age of Ultron.

Terminator Genisys has not got many well known actors in it other than Arnold Schwarzenegger who was in the original Terminator films made by James Cameron. As this is a remake and produced by someone else who is less well known, the cast is different from the original cast and because of this people may not have wanted to watch the film.

The storyline for this film was not original and some ideas were taken from the original Terminator films. This may have appealed to some people who watched the original film and want to see what the new producers have done with it. However some people may not have wanted to watch a remake of film they already thought was good.

This film was the most successful film that week, however Magic Mike XXL also came out that week which meant there was more competition for that week. This may have been why Terminator Genisys was less successful than Avengers: Age of Ultron.

Meet My Audience

Favourite film Focus Group

Primary Research
Focus group on Avengers : Age of Ultron

4 people took part in my focus group, all of which had seen the film. The focus group lasted 10 minutes and 22 second and in this time I asked them 5 questions about Avengers: Age of Ultron and also about sci-fi films in general.

Question 1

What makes a Sci-fi film?

One person in the group had the view that Science fiction films are films that are based loosely on reality. The films take current idea's that we have and make them real inside the film. The example that was used was the A.I, Ultron that was in the film. They said that A.I's are something that we are currently tying to create but have not been able to yet.

Other people in the group had an opposite view to this. They believed that sci-fi films are completely fictional and have no connection to reality and nothing in the film is real can cannot become reality. They are used for escapism 

This shows the two different views on science fiction films. Some people enjoy it and like the concept of that the stuff in the film could come true. On the other hand some people don't really enjoy it as much because of the fact that it is complete fiction.

Question 2
What in the trailer compels you to want to see the film

They started off by saying that the first think that would compel them to go see the film was the actors and actresses, as most of them are big A list actors. They then continued to say that because it is a sequel, they would want to go see the film even if they hadn't of seen the trailer as they would want to see had the story continues and also to see if the sequel is better than the first film. Someone also added that it was Marvel and said how they are known to make great films.

From this it showed me that most people would want to go see the film because of the people that are in it and also who made it. This can show that more people would want to go see the film if they like the actor or the company that is making the film. It also told me that people want to see how a story ends and that's why they go to see sequels.

Question 3
Do you think the trailer portrays the film well and shows what the film is about?

 The whole group think that the trailer gave away too much of the story and that people who have read the comics or have seen all of other films could be able to dissect the trailer and figure out what the film could be about easily. They felt that there were things in the trailer that could of been left out as there were a lot of the good scenes from the film were in the trailer which made them less funny when watching.

This then tells me that most people felt that it did portray the film and shoed that if was about, but it gave too much away and ruined some of the scenes that were in the film, which made it less enjoyable.

Question 4
From the poster, what do you think the film is about?

They started off by says that the posted showed that the avengers would come together to fight an evil, and that it showed it would be an action film. One person said that it reminded them a lot of the poster from the first film. Another person felt that it did not have much representation of the film and what it was about, and that it shows the cast and that the some of the characters (Iron man, Captain America, Thor and Hulk) where at the front and the biggest while the other characters (Quicksilver, Scarlet Witch, Black Widow, Hawkeye and Fury) were all smaller that them even though they are also main characters.

Question 5
what is your favourite scene in film? for both story and how it looks?

One person in the group in the group liked the scene where Hawkeye takes the team to the 'safe house' where his wife and kids lived. No one on the team knew about his family and it was unexpected so surprised them. They said it helped show the realistic side of what the team has to go through Another person liked the scene where the hero's are  back to back protecting the core that is holding up the city. They liked the way it was shot and how it showed them working together yep separately at the same time. Another person said that their favorite scene is.

Question 6
Couldd you tell that Joss Whedon trie to concentrate more on Hawkeye and Hulk?

One person said that they think that the way Hawkeye was shown in this film was one very well and added to the main plot and story of the film. It helped show that there was a story behind the characters. .with Hulk it is was very forced and was not essential to the film

Question 7
Do you have anything else to say about the film?

The group felt that they had played it safe with this film as it continued from the last film and added lots to the story but left out enough that they are able to continue the story in other films. It helped continue the story. But they felt that it was nothing special compared to the original avengers film, that Age of Ultron is just there to a to the story a bit, there is not much new about it.


Conclusion

In conclusion, from this focus group it shows that this film was enjoyed by most people. That most people think that the story was done well and so was the action in the film. But even though people liked the film they had a few problems like with the added hulk story and that the film was nothing special, that it was just like the last film but with a different story.