Primary Research
Focus group on Avengers : Age of Ultron
Focus group on Avengers : Age of Ultron
4 people took part in my focus group, all of which had seen the film. The focus group lasted 10 minutes and 22 second and in this time I asked them 5 questions about Avengers: Age of Ultron and also about sci-fi films in general.
Question 1
What makes a Sci-fi film?
One person in the group had the view that Science fiction films are films that are based loosely on reality. The films take current idea's that we have and make them real inside the film. The example that was used was the A.I, Ultron that was in the film. They said that A.I's are something that we are currently tying to create but have not been able to yet.
Other people in the group had an opposite view to this. They believed that sci-fi films are completely fictional and have no connection to reality and nothing in the film is real can cannot become reality. They are used for escapism
This shows the two different views on science fiction films. Some people enjoy it and like the concept of that the stuff in the film could come true. On the other hand some people don't really enjoy it as much because of the fact that it is complete fiction.
Question 2
What in the trailer compels you to want to see the film
They started off by saying that the first think that would compel them to go see the film was the actors and actresses, as most of them are big A list actors. They then continued to say that because it is a sequel, they would want to go see the film even if they hadn't of seen the trailer as they would want to see had the story continues and also to see if the sequel is better than the first film. Someone also added that it was Marvel and said how they are known to make great films.
From this it showed me that most people would want to go see the film because of the people that are in it and also who made it. This can show that more people would want to go see the film if they like the actor or the company that is making the film. It also told me that people want to see how a story ends and that's why they go to see sequels.
Question 3
Do you think the trailer portrays the film well and shows what the film is about?
The whole group think that the trailer gave away too much of the story and that people who have read the comics or have seen all of other films could be able to dissect the trailer and figure out what the film could be about easily. They felt that there were things in the trailer that could of been left out as there were a lot of the good scenes from the film were in the trailer which made them less funny when watching.
This then tells me that most people felt that it did portray the film and shoed that if was about, but it gave too much away and ruined some of the scenes that were in the film, which made it less enjoyable.
Question 4
From the poster, what do you think the film is about?
They started off by says that the posted showed that the avengers would come together to fight an evil, and that it showed it would be an action film. One person said that it reminded them a lot of the poster from the first film. Another person felt that it did not have much representation of the film and what it was about, and that it shows the cast and that the some of the characters (Iron man, Captain America, Thor and Hulk) where at the front and the biggest while the other characters (Quicksilver, Scarlet Witch, Black Widow, Hawkeye and Fury) were all smaller that them even though they are also main characters.
Question 5
what is your favourite scene in film? for both story and how it looks?
One person in the group in the group liked the scene where Hawkeye takes the team to the 'safe house' where his wife and kids lived. No one on the team knew about his family and it was unexpected so surprised them. They said it helped show the realistic side of what the team has to go through Another person liked the scene where the hero's are back to back protecting the core that is holding up the city. They liked the way it was shot and how it showed them working together yep separately at the same time. Another person said that their favorite scene is.
Question 6
Couldd you tell that Joss Whedon trie to concentrate more on Hawkeye and Hulk?
One person said that they think that the way Hawkeye was shown in this film was one very well and added to the main plot and story of the film. It helped show that there was a story behind the characters. .with Hulk it is was very forced and was not essential to the film
Question 7
Do you have anything else to say about the film?
The group felt that they had played it safe with this film as it continued from the last film and added lots to the story but left out enough that they are able to continue the story in other films. It helped continue the story. But they felt that it was nothing special compared to the original avengers film, that Age of Ultron is just there to a to the story a bit, there is not much new about it.
Conclusion
In conclusion, from this focus group it shows that this film was enjoyed by most people. That most people think that the story was done well and so was the action in the film. But even though people liked the film they had a few problems like with the added hulk story and that the film was nothing special, that it was just like the last film but with a different story.
This shows the two different views on science fiction films. Some people enjoy it and like the concept of that the stuff in the film could come true. On the other hand some people don't really enjoy it as much because of the fact that it is complete fiction.
Question 2
What in the trailer compels you to want to see the film
They started off by saying that the first think that would compel them to go see the film was the actors and actresses, as most of them are big A list actors. They then continued to say that because it is a sequel, they would want to go see the film even if they hadn't of seen the trailer as they would want to see had the story continues and also to see if the sequel is better than the first film. Someone also added that it was Marvel and said how they are known to make great films.
From this it showed me that most people would want to go see the film because of the people that are in it and also who made it. This can show that more people would want to go see the film if they like the actor or the company that is making the film. It also told me that people want to see how a story ends and that's why they go to see sequels.
Question 3
Do you think the trailer portrays the film well and shows what the film is about?
The whole group think that the trailer gave away too much of the story and that people who have read the comics or have seen all of other films could be able to dissect the trailer and figure out what the film could be about easily. They felt that there were things in the trailer that could of been left out as there were a lot of the good scenes from the film were in the trailer which made them less funny when watching.
This then tells me that most people felt that it did portray the film and shoed that if was about, but it gave too much away and ruined some of the scenes that were in the film, which made it less enjoyable.
Question 4
From the poster, what do you think the film is about?
They started off by says that the posted showed that the avengers would come together to fight an evil, and that it showed it would be an action film. One person said that it reminded them a lot of the poster from the first film. Another person felt that it did not have much representation of the film and what it was about, and that it shows the cast and that the some of the characters (Iron man, Captain America, Thor and Hulk) where at the front and the biggest while the other characters (Quicksilver, Scarlet Witch, Black Widow, Hawkeye and Fury) were all smaller that them even though they are also main characters.
Question 5
what is your favourite scene in film? for both story and how it looks?
One person in the group in the group liked the scene where Hawkeye takes the team to the 'safe house' where his wife and kids lived. No one on the team knew about his family and it was unexpected so surprised them. They said it helped show the realistic side of what the team has to go through Another person liked the scene where the hero's are back to back protecting the core that is holding up the city. They liked the way it was shot and how it showed them working together yep separately at the same time. Another person said that their favorite scene is.
Question 6
Couldd you tell that Joss Whedon trie to concentrate more on Hawkeye and Hulk?
One person said that they think that the way Hawkeye was shown in this film was one very well and added to the main plot and story of the film. It helped show that there was a story behind the characters. .with Hulk it is was very forced and was not essential to the film
Question 7
Do you have anything else to say about the film?
The group felt that they had played it safe with this film as it continued from the last film and added lots to the story but left out enough that they are able to continue the story in other films. It helped continue the story. But they felt that it was nothing special compared to the original avengers film, that Age of Ultron is just there to a to the story a bit, there is not much new about it.
Conclusion
In conclusion, from this focus group it shows that this film was enjoyed by most people. That most people think that the story was done well and so was the action in the film. But even though people liked the film they had a few problems like with the added hulk story and that the film was nothing special, that it was just like the last film but with a different story.
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